Worst Piece of Advertising

Maybe there is some merit in this ad, what would I know? OK, they are getting at the 500 is at the complete opposite end of the spectrum to the Hummer, two extreme products. But my first two reactions to this were:

1. Is that slogan supposed to be funny? Because it’s not. In fact it’s a very very lame joke. If it’s not supposed to be funny, then it doesn’t describe the product, or inspire you about the product.
   
2. They have gone and plastered the name of a different product on the poster.
   

I just think the whole thing is so vague – “only different” and “very Italian”. It should be to the point, and specific about the product.